MesseCode Strategy Test

Before you invest in your next exhibition: Is your strategy really ready?

The MesseCode Strategy Test shows how clear (or unclear) your exhibition strategy really is across seven levels.

It's about seeing where strategic uncertainty puts your exhibition performance at risk.

What you'll find out
  • Whether your goals are ready to decide on, or still intentions
  • Whether your market role is credible to the outside
  • Whether your offer focus is strategic, or too broad
  • Whether your target companies and decision-makers are clearly defined
  • Whether your argument creates real buying relevance
  • Whether your stand generates conversations, or just makes an impression
  • Whether your exhibition works as a system, or as a one-off measure
8 questions
Each level from 1–10
Max. 80 points
Across 7 strategic levels
About 5 minutes
No account needed

The goal is strategic clarity.