Before the show
Whom do you invite specifically, and how do appointments come about?
Invitations, appointments and messages that work before Lillestrøm.
Exhibitor Success Programme · Nor-Shipping 2027
The German Pavilion is set. How do the right visitors find your stand now?
Alongside the German Pavilion organised by AHK Norway
The German Pavilion gives you the roof: a shared presence, Made in Germany as the sender. Now it is about bringing the right visitors to your stand. The programme enables you to do exactly that, with tools you apply directly: Playbook, Prompts and three group sessions in February and March. By mid-April, in time for the print deadline, your presence is ready.
The programme
The space is booked.
The strategy is yours to set.
Your stand participation is organised. The strategic preparation lies with each exhibitor: What should Nor-Shipping achieve for your company? Whom do you want to meet at the stand, and with what argument? Which exhibits prove it?
Exhibitor Success means you answer these questions yourself and put the answers into practice. The programme gives you the method, the tools and the guidance to get there. With the MesseCode Playbook and Prompts you develop your own positioning and exhibition strategy, and in the group sessions we review the results together. Many exhibitors already ask AI today. The MesseCode Prompts make sure the AI asks you the right questions. That makes your presence relevant to the visitors you want to reach. The schedule follows the German Pavilion: clarity in February and March, finished foundations for the print deadline in mid-April. From there you can move ahead, with stand graphics, invitations and conversation planning cut from one cloth.
Taking part is voluntary and separate from your stand participation. AHK Norway remains your point of contact for the participation itself. fairconcept provides the strategic and content support.
Exhibitor Success means exhibitors put their strategy into practice themselves. We make sure they can. The result: more relevance for visitors, better conversations, more exhibition success.
Self-check
Is this relevant to me?
Find out in five minutes. The Strategy Test shows, across the seven levels, how clearly your exhibition strategy is defined today. That applies to your first participation just as much as to your twentieth.
Timeline
From January to June.
Step by step.
After the information event in mid-January, three group sessions follow in February and March. You learn to work with the MesseCode Playbook and Prompts, find out where you stand with the Strategy Test, and finally review your results and your visitor journey. Between sessions you work on your own answers with the Playbook and Prompts.
Mid-January 2027
Information event
Invitation via AHK Norway, programme presentation
February 2027
Group session 1
Getting started: working with Playbook and Prompts
February 2027
Group session 2
Strategy Test and work on your own answers
March 2027
Group session 3
Sharpening: reviewing results and visitor journey
Mid-April 2027
Print deadline, German Pavilion
Positioning, messages and visitor journey are in place
7 to 11 June 2027
Nor-Shipping
NOVA Spektrum, Lillestrøm
We announce the exact dates of the group sessions at the information event. Registered participants receive them directly from us.
The goal
By mid-April, your visitor journey is in place.
Five right conversations are worth more than fifty business cards. That is why you plan your visitors' entire path, from the first invitation to the next step after the show.
At the stand
How do you recognise in conversation who is relevant, and what do you record?
Stand graphics, exhibits and conversations follow one line. Contacts are captured so that follow-up can build on them.
After the show
How do you follow up so that people are waiting for your call?
A reason to follow up that is created at the stand, and follow-up that turns contacts into projects.
Offers
Three routes. You choose the depth.
The standard programme is open to every exhibitor in the German Pavilion, with no participation fee. If you want more support, work with us as a group or 1:1.
Standard programme
For all exhibitors, no participation fee
Method and self-application
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MesseCode Playbook The complete method as a structured review framework (PDF).
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MesseCode Prompts AI prompts that walk you through the seven levels for your own company.
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MesseCode Strategy Test Where you stand across the seven levels.
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Group session 1 Getting started with the Playbook and Prompts.
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Group session 2 Strategy Test and work on your own answers.
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Group session 3 Sharpening: reviewing results and visitor journey.
Your effort
The three group sessions, plus the time you choose to invest in your own work with the Playbook and Prompts.
Group programme
Paid · from five companies
Going deeper as a group
For exhibitors who want to develop their strategy with guidance and in exchange with other exhibitors. As soon as at least five companies sign up, we start a guided group programme. Scope and terms are agreed with the participants.
Interested?
Write to messecode@fairconcept.de or contact AHK Norway. We will be in touch once the group is set.
MesseCode 1:1
Paid
Individual positioning and strategy
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Individual strategy sessions One-to-one work with fairconcept on your positioning and exhibition strategy.
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Documented positioning Your market position as a solid foundation.
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Exhibition strategy for Nor-Shipping Goals, ideal customers, argument, touchpoints and exhibits.
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Visitor journey Before, during and after the show, in time for the print deadline.
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Message testing Your messages tested against digital visitor types before anything goes to print.
Terms
Agreed individually. Get in touch: messecode@fairconcept.de
Method
Seven levels. One sequence.
The programme follows the MesseCode method: seven decision areas every exhibitor should settle before stand, materials and communication are produced. Each level builds on the one before.
Show the seven levels
- 01 Goals What exactly should Nor-Shipping achieve for your company?
- 02 Company and market role In what role do you compete, relative to competitors and market?
- 03 Product logic Which offer carries your presence?
- 04 Ideal customers and decision-makers Whom do you want to meet at the stand, and in which role?
- 05 Argument (FAB+T) Which argument convinces which role?
- 06 Touchpoints and exhibits Which contact points and exhibits prove your arguments?
- 07 Visitor journey How do you guide visitors from the invitation to the next step?
Partners
Pavilion and programme.
AHK Norway organises the German Pavilion. fairconcept supports the exhibitors with strategy and content.
Organiser, German Pavilion
AHK Norway, German-Norwegian Chamber of Commerce
Organises the joint stand and is your central point of contact for your participation. Invites the exhibitors to the information event.
Strategic and content support
fairconcept GmbH
Designs and runs the Exhibitor Success Programme: sessions, Playbook, Prompts and Strategy Test. Registration and questions about the programme go through fairconcept.
At a glance
The key facts.
The exhibition
Nor-Shipping 2027
7 to 11 June 2027, exhibition 8 to 11 June. NOVA Spektrum, Lillestrøm near Oslo.
Your presence
German Pavilion
Joint stand organised by AHK Norway, your central point of contact for your participation.
Information event
Mid-January 2027
AHK Norway invites all exhibitors in the German Pavilion. We present the Exhibitor Success Programme there.
Print deadline
Mid-April 2027
Print files for the pavilion are due. By then your positioning, messages and visitor journey are done.
Nor-Shipping 2025
63,698
visits
1,012
exhibiting companies
104
countries visitors came from
Source: Nor-Shipping, 2025 results
Taking part
Three steps.
Attend the information event
As an exhibitor in the German Pavilion, you receive the invitation from AHK Norway. We present the programme there.
Register with fairconcept
On registration you receive the dates of the three group sessions, the Playbook and the Prompts.
Go deeper
If you want more support, choose the group programme or MesseCode 1:1.
The programme is voluntary and intended for exhibitors in the German Pavilion at Nor-Shipping 2027. It runs separately from your stand participation. Registration and questions: messecode@fairconcept.de
Before anything goes to print.
In 2025, visitors from 104 countries came to Lillestrøm to meet 1,012 exhibitors. In the German Pavilion, many companies share the same sender. What your company stands for beyond that, you settle in February and March.
The programme is intended for exhibitors in the German Pavilion at Nor-Shipping 2027 and runs separately from your stand participation. Registration and all questions about the programme: messecode@fairconcept.de