Exhibitor Success

We make exhibitors successful.

For whom

For exhibitors. And for everyone who supports many exhibitors.

Companies

For companies that want to make their trade fair participation more successful. Individually or in a group programme.

For exhibitors →

Organisers

For organisers who want to make their exhibitors more successful.

For organisers →
Success

What does success actually mean?

At a trade fair, it is always about conversations. The question is with whom: new customers, existing ones, former ones or your competitors' customers? About which product? And what should happen afterwards?

What matters is that it is clear beforehand what the fair is meant to achieve, how you will know whether it has been achieved, and which measures contribute to it.

Relevance

For the right conversations to happen, you need relevance:

We give your target audience a reason to visit your stand. And to act on it afterwards.

44.1 %

Almost every second exhibitor names attracting and activating visitors as a central challenge.

AUMA Exhibitor Outlook 2026/27 (in German) ↗

Are you one of them?

If not, you should be able to answer three questions clearly:

01Why should a visitor come to your stand?
02What do they tell others about you after leaving your stand?
03What do they do next?
Approach

You will get your trade fair organised.

Your stand builder builds the stand, hotels and exhibit shipping are booked, the team gets trained. We start earlier: What should the fair achieve? Which measures does that take? And where do we need to start?

Method

How do we make exhibitors successful? With MesseCode.

It looks at the seven levels on which trade fair success is decided. As a rule, one, two or three levels are not yet clear enough. We find them together and close the gaps. Then it is clear which measures are needed and who will implement them.

Start the strategy test →

Seven levels. An honest self-assessment, no sign-up required. You get a score and see where you stand.

More about MesseCode →
Voices

What working together feels like

Publications
20+
own book on managing exhibitions professionally, co-author of the AUMA standard work on successful exhibition participation, numerous articles & interviews
Talks & workshops
50+
AUMA, German chambers of commerce (IHK) and abroad (AHK), BVIK, OMT, industry conferences
Experience
25+
years in live communication
Clients
500+
exhibition projects

Structure, calm, and a partner that thinks with you.

fairconcept guides our exhibition appearances with clarity and personal support. From new conditions they shaped a stand concept that both commands attention and is built to last.

TW
Tizian Werner
PR & Communications Manager, Solandeo GmbH

MesseCode was a real game-changer.

fairconcept guided us through every project phase with clear structure, experience and well-aimed input. Thanks to the groundwork we could carry out much in-house and keep developing in a focused way.

DD
Diana Dietz
Project Lead, Fürstenberg Institut

Structure, energy and clarity across every session.

fairconcept designed and guided our webinar series strategically. The clear structure, hands-on tasks and the style of facilitation created palpable energy, for me as much as for the participants.

AZ
Agnese Zīmele
Project Manager, Investment and Development Agency of Latvia
Exhibition and decision-making guided at
Speck Pumpen■ PRIMO■ Panalpina■ Solandeo■ Fürstenberg Institut■ Hoppecke■ Berghof■ ElringKlinger■ Antalis■ Speck Pumpen■ PRIMO■ Panalpina■ Solandeo■ Fürstenberg Institut■ Hoppecke■ Berghof■ ElringKlinger■ Antalis■
About us

We are fairconcept

Twenty-five years in B2B live communication. We started as an exhibition agency. Today, deliberately, we're not one. We don't deliver stands, stand graphics or tenders. We deliver the stage before that: positioning and strategy. Because we've seen where the expensive mistakes happen. Not in the build. Before it. And we stay until the strategy holds on the stand. Not as the ones who execute it, but as the ones who steer it. We don't take the work off your hands. The uncertainty, we do.

Lars Lockemann

Lars Lockemann

Leads strategy, systems logic and decision confidence in complex live situations.

ll@fairconcept.de +49 151 230 151 41
Anna-Katharina Esche

Anna-Katharina Esche

Makes sure concepts work in reality. Clarity, structure and confidence for teams in delivery.

Anna.esche@fairconcept.de +49 151 230 151 40

Book a strategy call →